Color Touch awakens hair! Its sophisticated mix of light-reflecting ingredients and iridescent colour makes hair shine and dance with light. Its gentle, ammonia-free formula is non-permanent and colour lasts for up to 24 shampoos. Proven in extensive testing with over 500 clients with zero tonal shifting. Color Touch has up to 57% more multifaceted colour and up to 63% more shine as compared to untreated hair.