BIG Professional Direct Semi-Permanent Color, 1 Litre

An alkaline direct color conditioning system. The collection has ten concentrated shades. Depending on the amount of colour and technique used these luscious, joyous shades can produce amazing colours, change or intensify the natural base tone, create avant-garde effects or gentle natural pastels and highlights.

When you want to lighten the BIG Color Direct colour shades or create a pastel tone, mix the colour with the 000.Pastel White toner a small amount at a time in a bowl until the desired shade is achieved and to darken, intensify, deepen or create more matte colour tones gradually add .111Black to the mixture until the desired richness is achieved.


  • Excellent no commitment colour service
  • Healthy, shiny hair with beautiful tone for client and colorist
  • Ideal for temporary coloring on porous, damaged and dehydrated hair
  • Versatile range from elegant, soft pastel to intense and trendy tones
  • Safest color choice that eventually washes away
  • FOS Polymer Bond Building Molecules and A-BkC Complex

Created to:

  • Change or intensify the natural base tone
  • Create temporary trend effects
  • Deposit gentle pastels, natural mattes and illuminate highlights
  • Tone bleached blondes and natural blondes
  • Correct colors and pre-pigment
  • Mix shades to create personalized color blends
  • Perform oxidation to direct color blending



For longer lasting direct pigmentation: apply the BIG Color Direct on clean and dry hair for more intensive results or moist hair for softer results. Spread color evenly throughout hair and comb color through with a wide-tooth comb. Cover with plastic cap and place under a gentle heat source. Processing time 10–15 minutes depending on desired density and or intensity. After processing time, rinse hair thoroughly with lukewarm water.

Dying pre-lightened hair treated with BIG CREAM BLEACH or BIG BLUE BLEACH: apply the BIG Color Direct on clean and dry hair for more intensive results or moist hair for softer results, leave it on for 2 to 10 minutes while constantly checking for desired shade intensity.

Pre-pigmentation: choose a BIG Color Direct shade according to the color you want to obtain and apply it on lengths and ends. Comb to remove the excess product then directly apply the BIG PRO Color shade desired.

After a color service with BIG Color Direct: spray Post-Color Color Fix pH3.5 color stabilizer and style. It returns hair and scalp back to their natural pH, closes hair cuticles and keeps hair color from fading, leaving hair luminous and soft.

Note! Wear protective gloves and avoid spreading color onto skin. Remove jewelry and cover clothing. Use a dark-colored towel.

Additional information


.000 Pastel, .01 Metal, .111 Black, .18 Iron, .22 Violet, .33 Gold, .44 Copper, .62 Fucsia, .66 Red, .77 Brown

Brand BIG Professional