Description
PRO TIP:
Adding pink to toners
This formula leans cool / anti-yellow (blue, violet, ash). We highly recommend adding a micro-dose of pink to the formula. Click here to see our tint me Pink Toner.
Adding a micro-dose of pink has a few benefits:
−> Buffers that steel-grey or lilac cast
−> Keeps the white clean and soft, not smoky or dull
−> Prevents hair from reading “over-toned”
Additional benefits:
Restores skin harmony
Ultra-cool whites can sometimes wash clients out or make skin look sallow or tired.
A tiny pink touch:
−> Reintroduces a hint of warmth
−> Keeps the blonde flattering on real skin, not just on swatches
−> Especially important for South African sun-exposed skin tones
−>Adds light reflection (glassier finish)
Pink pigments are great light diffusers, which and can help achieve more shine, dimension, and make hair look brighter without being lighter. This is perfect for cloud/pearl finishes, “expensive blonde” results, or camera and content lighting.
Improves longevity & fade pattern
Without pink, cool toners can fade green, dull, or hollow.
With pink:
• Fade is cleaner and softer
• Blonde stays balanced, not empty
• Less risk of clients saying “it went flat”
Gives stylist control without warmth
A small amount of pink:
• Does NOT make the blonde warm
• Does NOT turn it rose or blush
• Acts as a corrective cushion
It’s a technical pink, not a fashion pink.
When to USE pink:
✓ Very porous hair
✓ Fine hair
✓ Level 9–10 that pulls grey fast
✓ Clients who suit pearl / champagne whites
✓ High-lift or freshly bleached hair
When to SKIP pink:
x Clients wanting a very steel / icy editorial finish
x Hair that already holds warmth well
x Strong yellow that still needs aggressive neutralising





