K18 TripleBright Oxidation Defense Purple Shampoo
K18 TripleBright Oxidation Defense Purple Shampoo - Image 2
K18 TripleBright Oxidation Defense Purple Shampoo - Image 3
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K18 TripleBright Oxidation Defense Purple Shampoo - Image 6
K18 TripleBright Oxidation Defense Purple Shampoo - Image 7
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K18 TripleBright Oxidation Defense Purple Shampoo - Image 9
K18 TripleBright Oxidation Defense Purple Shampoo - Image 10
K18 TripleBright Oxidation Defense Purple Shampoo - Image 11
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K18 TripleBright Oxidation Defense Purple Shampoo

Blonde hair typically takes a beating. Hard water exposure from unfiltered tap water leads to metal and mineral accumulation on the hair, causing oxidation and the dreaded dull brassy look. This buildup loves porous lightened tones like blondes, which is why these tones are known for being so hard to maintain.

For the first time ever, TripleBright foam shampoo is able to remove all metal and mineral buildup, neutralize existing brass, and defend against future brass formulation on blonde tones – blonde like new, hair like new.

See below for more information.

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SKU: A8009 Categories: , , , Tags: , ,

Description

The first triple-action purple foam shampoo for the maintenance, care and rejuvenation of blonde hair. Removes buildup of metals and minerals, neutralizes existing brass, and defends against future brass for blonde like new, hair like new. 

After just a single wash, up to 3 months of hard water brassiness in the hair is removed without staining or over-toning.

Hard water is a global issue, and exposure to this water is particularly troublesome for lightened hair. This hair type is more porous and vulnerable to buildup and embedding of metals and minerals. Copper, iron and calcium accelerate oxidation, leading to the formation of warm brassiness in once pristine blonde tones.

Purple pigment in toning shampoos attempt to neutralize this, but often leave blondes stained, uneven, muted and dry in the process.

TripleBright is proven to reduce and keep away the 9 most common minerals and metals found in unfiltered tap – calcium, magnesium, copper, aluminium, zinc, nickel, cadmium, lead and iron. Not only are blonde tones renewed, their brilliance is preserved for a stretch of time never seen before.

TripleBright gives blondes tones the care they deserve. Thanks to triple-action technology, this purple foam shampoo has three distinct benefits for blondes:

✔ Removes metals and minerals: An ionic detox removes this tap water element buildup suffocating blonde tones and making them appear muted.

✔ Neutralizes brassiness: Precision violet technology rejuvenates for brighter blondes of all types, creating a clean blonde canvas with predictable and even lift technology.

✔ Defends against future brass: Biopolymer creates a shield around the hair to defend against future brass by preventing the reattachment of metals and minerals in tap water between colour services.

  • Creates a clean canvas: Blonde and light tones are returned to a clean base for any further colouring.
  • Works on any blonde: Use on all highlighted and lifted tones, and also anyone impacted by excessive warmth and brassiness.
  • True oxidation defense: Bioengineered to deliver fast and lasting results with an oxidation-defense formula that traditional purple shampoos simply cannot replicate.
  • Cannot be overused: Use whenever a touch-up or makeover is needed as the formula is gentle enough to be used repeatedly on all hair types.
  1. Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends.
  2. Let sit for 1-3 minutes then rinse.

See below for a full professional breakdown for using TripleBright.

Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.

THE FUTURE OF BLONDE CARE

Powered by K18 triple-action technology

1

removes metals + minerals

with ionic detox

2

neutralizes brassiness

with precision violet tech

3

defends against future brass

with biopolymer

how to use TripleBright

lightener/colour

1. Apply K18 TripleBright oxidation defense purple shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

2. Apply a minimum of 10 full sprays of K18 professional molecular repair hair mist to each quadrant, increasing up to 20 sprays per quadrant as needed, depending on client’s length, density, or level of damage.

3. Wait 4 minutes (do not rinse out).

4. Process your lightener or colour as usual, then rinse and shampoo with K18 PEPTIDE PREP™ detox shampoo. Do not condition.

5.  Apply 1-3 pumps of K18 professional molecular repair hair mask based on your client’s length and density, starting at the ends and working up towards the roots.

6. Wait 4 minutes (do not rinse).

7. Style as usual.

toning

1. Process your lightener or colour as usual, then rinse and shampoo with K18 PEPTIDE PREP™ detox shampoo.

2. Apply K18 TripleBright oxidation defense purple shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse. Do not condition.

3. Apply a minimum of 10 full sprays of K18 professional molecular repair hair mist to each quadrant, increasing up to 20 sprays per quadrant as needed, depending on client’s length, density, or level of damage.

4. Wait 4 minutes (do not rinse).

5.  Apply 1-3 pumps of K18 professional molecular repair hair mask based on your client’s length and density, starting at the ends and working up towards the roots.

6. Wait 4 minutes (do not rinse).

7. Style as usual.

brightening boost

1. Apply K18 TripleBright oxidation defense purple shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

2. Apply 1-3 pumps of K18 professional molecular repair hair mask based on your client’s length and density, starting at the ends and working up towards the roots.

3. Wait 4 minutes (do not rinse).

4. Style as usual.

brightening refresh

1. Apply K18 TripleBright oxidation defense purple shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

2. Apply 1-3 pumps of K18 professional molecular repair hair mask based on your client’s length and density, starting at the ends and working up towards the roots.

3. Wait 4 minutes (do not rinse).

4. Style as usual.

FAQ

TripleBright is not a colour-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic colour correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals and minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

Yes, TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass — delivering brighter, longer-lasting blonde for everyone.

No. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without over-toning or staining.

No, TripleBright will not stain your hands or clothes. When used as directed, the non-staining and easy-to-apply foam format rinses with water.

We recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends.

Additional information

Volume

125ml, 443ml
Benefits

Shiny/Glossy Hair, Boosts, Extends, Refreshes & Maintains Hair Colour, Creates Protective Shield Around Hair, Cruelty Free, Gentle Cleansing, Hair Colour Toner, Neutralizes Trace Minerals, Paraben Free, Reduces Yellow & Brassy Tones, Silverising Action on Blonde/Silver/Grey Hair, Sulphate Free, Vegan
Concerns

Colour Care, Hair Colour Fade, Yellow/Brassy Blonde Hair, Dirt, Debris, Oil & Product Buildup, Maintaining Blonde, Silver & White Hair
Key Ingredients

Orange Peel Oil
Brand K18

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