What are ChromaSilk VIVIDS?
- Semi-permanent colours that are not mixed with developer
- Direct dyes that are applied to clean, dry, pre-lightened hair
- Process for 20-30 minutes at room temperature
- Last 3-12 weeks depending on the texture, porosity, maintenance & overall condition of the hair
- Special Cationic Dye increases the longevity of VIVIDS
- Non-oxidative hair colour. The colour you see coming out of the tube is exactly the colour you will see on the hair
- Contains a protein-enriched formula with Silk Amino Acids & Keratin Amino Acids
- Are never applied with any developer or peroxide
Pravana’s full and complete range of continuously evolving and natural after-colour care products rises to meet virtually every beauty need. Pravana is one of the world’s leading and most recognised colour brand and has been setting trends for many years and being able to achieve colour results not seen before in the hair industry. Endorsed by many celebrity stylists and hairdressers, Pravana’s worldwide reach is massive and their colour products have been meticulously researched and produced to keep colour as beautiful, vibrant and radiant for as long as possible.
Founded in 2004, Pravana brings groundbreaking, cutting-edge products that are revolutionizing the beauty industry, one strand at a time. The brand’s core mission is to provide unparalleled, high performance beauty solutions through a range of carefully-curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry.
Pravana’s complete range of evolving hair products include are award-winning and internationally recognised for their quality and innovation, establishing themselves as one of the leaders in the world for hair colour. Their collection of aftercare products keep colour looking and feeling amazing.
Pravana’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach.